[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.blaped.cz\/jak-zjistime-dosah-online-reklamy\/#Article","mainEntityOfPage":"https:\/\/www.blaped.cz\/jak-zjistime-dosah-online-reklamy\/","headline":"Jak zjist\u00edme dosah online reklamy","name":"Jak zjist\u00edme dosah online reklamy","description":"Ka\u017ed\u00e9 marketingov\u00e9 odd\u011blen\u00ed pot\u0159ebuje v\u011bd\u011bt, zda metoda propagace, kterou zvolili, skute\u010dn\u011b funguje. To v\u0161ak leckdy nen\u00ed tak jednoduch\u00e9 posoudit. Na\u0161t\u011bst\u00ed...","datePublished":"2024-03-27","dateModified":"2024-03-27","author":{"@type":"Person","@id":"https:\/\/www.blaped.cz\/author\/#Person","name":"","url":"https:\/\/www.blaped.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/2d2e3fdaba6370eba756fb4048c695326686ff29010a0df4d58b27c20544521d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2d2e3fdaba6370eba756fb4048c695326686ff29010a0df4d58b27c20544521d?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"blaped.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.blaped.cz\/wp-content\/uploads\/internet2_10_10_10_10_10_10_10.jpg","url":"https:\/\/www.blaped.cz\/wp-content\/uploads\/internet2_10_10_10_10_10_10_10.jpg","height":0,"width":0},"url":"https:\/\/www.blaped.cz\/jak-zjistime-dosah-online-reklamy\/","about":["Online"],"wordCount":443,"articleBody":"Ka\u017ed\u00e9 marketingov\u00e9 odd\u011blen\u00ed pot\u0159ebuje v\u011bd\u011bt, zda metoda propagace, kterou zvolili, skute\u010dn\u011b funguje. To v\u0161ak leckdy nen\u00ed tak jednoduch\u00e9 posoudit. Na\u0161t\u011bst\u00ed dnes m\u00e1me d\u00edky internetu k\u00a0dispozici n\u00e1stroje, o kter\u00fdch jsme si mohli d\u0159\u00edve nechat jen zd\u00e1t.\u00a0V\u00a0prvn\u00ed \u0159ad\u011b je pot\u0159eba \u0159\u00edci, \u017ee valn\u00e1 \u010d\u00e1st reklam se p\u0159esunula pr\u00e1v\u011b do virtu\u00e1ln\u00edho prostoru, p\u0159edev\u0161\u00edm proto, \u017ee zvl\u00e1\u0161t\u011b mlad\u00ed lid\u00e9 se ji\u017e tak moc ned\u00edvaj\u00ed na televizi, ani ne\u010dtou \u010dasopisy. A pro\u010d by tak\u00e9 m\u011bli, kdy\u017e se v\u0161e mohou dozv\u011bd\u011bt na s\u00edti, a tak\u00e9 se zde m\u016f\u017eou pod\u00edvat prakticky na jak\u00fdkoliv film, kter\u00fd si vyberou. Je pochopiteln\u00e9, \u017ee si tuto rychlej\u0161\u00ed a pohodln\u011bj\u0161\u00ed mo\u017enost zvol\u00ed, a pokud cht\u011bj\u00ed firmy prosperovat, mus\u00ed je sem n\u00e1sledovat. To je ostatn\u011b d\u016fvod, pro\u010d do\u0161lo k\u00a0tak masivn\u00edmu roz\u0161\u00ed\u0159en\u00ed nejr\u016fzn\u011bj\u0161\u00edch druh\u016f internetov\u00fdch reklam. D\u016fle\u017eit\u00e9 je v\u0161ak zjistit, zda skute\u010dn\u011b funguj\u00ed.\u00a0\u00a0Jedn\u00edm ze z\u00e1kladn\u00edch ukazatel\u016f, kter\u00e9 m\u00e1me, je po\u010det zhl\u00e9dnut\u00ed reklamy. Ten n\u00e1m jasn\u011b \u0159\u00edk\u00e1, kolik lid\u00ed na\u0161i reklamu vid\u011blo. To je z\u00e1kladn\u00ed parametr, se kter\u00fdm pak m\u016f\u017eeme pracovat, a podle kter\u00e9ho se m\u016f\u017eeme ujistit, zda je n\u00e1\u0161 marketingov\u00fd p\u0159\u00edstup skute\u010dn\u011b \u00fa\u010dinn\u00fd. Nen\u00ed tedy divu, \u017ee je to jedna ze statistik, kterou mana\u017ee\u0159i cht\u011bj\u00ed v\u011bd\u011bt.\u00a0\u00a0D\u016fle\u017eit\u00e9 pak tak\u00e9 je, kolik lid\u00ed z\u00a0t\u011bch, kte\u0159\u00ed danou reklamu vid\u011bli, na ni skute\u010dn\u011b zareagovalo. Pokud se nap\u0159\u00edklad jedn\u00e1 o tu standardn\u00ed, kter\u00e1 v\u00e1s po kliknut\u00ed na ni p\u0159esm\u011bruje na webovou str\u00e1nku dan\u00e9 firmy, pak t\u00edm z\u00e1kladn\u00edm je po\u010det kliknut\u00ed. Kolik lid\u00ed z\u00a0t\u011bch, kte\u0159\u00ed ji vid\u011bli, s\u00a0n\u00ed interagovali, a kolik jich ji ignorovalo? Zde samoz\u0159ejm\u011b tak\u00e9 z\u00e1le\u017e\u00ed na tom, na kter\u00e9m webu se na\u0161e propagace zobrazila, zvl\u00e1\u0161t\u011b pokud c\u00edl\u00edme na pom\u011brn\u011b \u00fazkou skupinu z\u00e1kazn\u00edk\u016f.\u00a0Tak\u00e9 se m\u016f\u017ee m\u011b\u0159it samotn\u00fd po\u010det n\u00e1v\u0161t\u011bv na\u0161eho webu \u2013 zv\u00fd\u0161il se pot\u00e9, co byly dan\u00e9 reklamy vpu\u0161t\u011bny do s\u00edt\u011b? A pokud ano, o kolik? V\u0161echny tyto statistiky jsou velmi d\u016fle\u017eit\u00e9, av\u0161ak v\u0161imli jste si, \u017ee nebyla \u0159e\u010d o zv\u00fd\u0161en\u00ed prodeje? To proto, \u017ee ten v\u00a0tomto p\u0159\u00edpad\u011b z\u00e1vis\u00ed sp\u00ed\u0161e na webov\u00e9 str\u00e1nce samotn\u00e9, a to je na jin\u00e9 t\u00e9ma.                                                                                                                                                                                                                                                                                                                                                                                        4.4\/5 - (11 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak zjist\u00edme dosah online reklamy","item":"https:\/\/www.blaped.cz\/jak-zjistime-dosah-online-reklamy\/#breadcrumbitem"}]}]